Time to clear the racks. Spring’s coming.

Fard, Reggie Noble, a Fake Brand Clothing snapback & a gazillion youtube hits later. Peace Doc.

Thank you for your business and support.

We have teamed up with some of the world’s top smellodorists to bring you our very first Eau De Rue: No 72 RACHEL by FAKE

This product will be launched in a very limited edition of 10, worldwide. It is signed and numbered and it comes with complimentary gifts

It smells really Ⓕing good.

It will be available at 12:00am Downtown Montreal Time, on Valentines day.

Price is set at 175$ including international shipping. You must email us the money via paypal to: info @ thefakestore.com

We will only accept your paypal money if you are one of the select few lucky winners.

It’s no secret that a few copies will be given to some of our closest fam’. You would be very lucky to get one.

Expect more updates.

It smells really good.

-FAKEBRANDCLOTHING Ⓕ2011-2015

Photography by JEMH / Marquismontes

Here’s a quick preview of what’s coming in for spring. They should drop in the shop anytime soon. We’ll keep you posted with more pics and lauch date.

We received these Jordan IV Retro white/black/cement grey  at  Boutique Fake Montreal. They are now available for pre order.

info @ thefakestore.com // T 514.750.FAKE (3253)

Release date: 02/18/2012 // Suggested retail price (CA): 200$

Merci Montreal & abroad, thanks for your business and support. We had a blast on opening night and the show runs until January 29th (more details below). Shoutouts to JEMH & Marquis Montes, Durs, Ludo, Marcus & the whole LZ/IBC/Rumadon fam, Djoolz, DJ Morz, DA Crew, KG Crew, The French Connection DJs, Alexs Nxs, Mali, Suzanne Coupal, Antonin Lambert, 12ozprophet.com, Pierre & CBC radio, 33mag, The Concordia Link, Pub Rose Phillips, Empire Boardshop, ZeckOne, Philip Pun18 Cruz, Kems out in Boston, our families, friends and clients.

MONTREAL 2012
Exhibition of recent works by:
Alex Scaner

Original paintings, photographs and print

Curated by FAKE – A brand you can trust

Runs: January 19th 2012 – January 29th 2012

Opening reception: Thursday January 19th, 5pm-9pm
Music by the French Connection Djs

Gallery hours: Wednesday – Friday, 5pm-8pm
Saturday and Sunday: 2pm-5pm

General inquiries, press: Info @ thefakestore.com
T 514.750-FAKE (3253)

*****

Press Release:

ALEX SCANER (*1981) is a very prolific Montreal artist. He has gained international recognition for painting walls throughout the past fifteen years.

FAKE – A brand you can trust is proud to collaborate with this important painter to present MONTREAL 2012, an exclusive exhibition of his recent works.

It was in the year 1996 when Scaner first got up. His territory: Montreal. He began learning about the graffiti movement with a multidisciplinary group: Delinquent Artists. More commonly known as DA, this group has earned a reputable position within the Montreal art & party community. As one of its most active graffiti writers, Scaner quickly became an established icon of Montreal’s landscape. The artist has distinguished himself by refining his style, opting for flamboyant colours and choosing the locations of his graffiti strategically. Wanting to escape daily routine, Scaner turned to traveling to broaden his horizons. Mexico, New York, Paris, San Juan, Rome, and countless other cities now bear the signature of the artist. Today, his work is acknowledged across the planet and he also proudly represents the KG crew.

According to Scaner, graffiti should be in constant evolution, believing that in his turn, he can help change and shape its growth through his work.

This exhibition showcases the artist’s ability and ambition to adapt from the public to the indoor setting. The strenght of Scaner’s abstrations reveal the reason why his work is being featured, collected and appreciated by a growing number of museums, private collectors and galleries.

Scaner is part of the upcoming SATURATION2012 touring exhibition alongsides of Philip Cruz, Zeck One & Kems.

FAKE – A brand you can trust claims to be one of the finest and most honest brands on the street. Focused on creation, its concept explores the expansion of tradition, the expression of originality, and most of all, a transgressive artistic future.

Fluke and the A’shop crew killed it in NDG last fall with this crowd pleasing mural. We dropped by their studios with our brother DJ Sagewondah, this afternoon. These guys are cooking up a colorful summer for the streets of Montreal and we are looking forward to disclosing some of our upcoming joint-ventures.

For all your custom needs, find out more about A’Shop creative studios by visiting their website: ashop.ca

Ammo.

Another satisfied customer, commissioned job neatly executed by ZeckOne.

Sick view #1: Downtown/South Montreal

Sick view #2: Hochelaggs

Sick view #3: Mont-Royal

Limited edition prints, designs by 123klan/Cope2/Senck5 (left), Snipe (center), Sentwo (right).

Our very first flashsale will be going on today from NOON to 1PM EST (the time now is 9:56 am).

This sale’s gonna be on one of our favorite items, our Athletic Sport Grey Pullover Hoody (link below). You’ve seen Redman wear it. You’ve seen Gab wear it. You’ve seen that fly shortie on the block wear it. This is an exclusive opportunity to get yours at 50% off.

We’ve got about 20 left in stock and every time we’ve made a run of this, it has sold out.

Available while supplies last.

Ladies and G’s,

The FAKEBRANDCLOTHING crew has recently been working around the clock on very exciting projects and we are looking forward to unveiling our Spring/summer 2012 collection, artist collaborations and other much anticipated joints&jams. In order to host all of this, it was only fair to upgrade our homebase to bring you the new and improved BOUTIQUE FAKE MONTREAL. We have managed to stay open during the renovations but the shop will now be closed for 3 days: this MONDAY, TUESDAY and WEDNESDAY. Until then, follow us on Fakebook and via Fwitter. We will be throwing and posting FLASHSALES, up to 70% OFF. Peace. Enjoy your well deserved Sunday.